Sunday, September 9, 2012
The reasoning behind this is theory is that, over the years, getting tickets at the half-price ticke
The reasoning behind this is theory is that, over the years, getting tickets at the half-price ticket booth has become such a normal practice for Broadway beach city condo florida in panama theatergoers beach city condo florida in panama that Broadway shows are now selling far fewer full-price tickets at the box office. In order to accommodate beach city condo florida in panama this situation, Broadway producers must raise ticket prices higher and higher, with the expectation that a large percentage of the shows tickets will eventually be sold at half price anyway. It s at the point now where a half-price orchestra ticket from the TKTS booth is about $ 60 a decade ago, you might have gotten beach city condo florida in panama a full-price ticket from the box office for the same amount. In other words, it s almost as if these people waiting in that TKTS line are now playing the true full price of a Broadway show, and the people buying at the box office are paying double. If the discount ticket booth had never existed, the theory goes, then regular full price tickets would have never risen so high and would cost about the same as a half-price ticket currently costs.
Others argue that TKTS can t be blamed for the wild inflation of ticket prices by this logic because discount tickets were available long before the booth was established, back when producers used to sell twofers (two tickets for the price of one) to their more financially-troubled Broadway shows. However, it seems that those discounts weren t as commonly used by Broadway beach city condo florida in panama audiences as the TKTS ticket discounts are today. Broadway beach city condo florida in panama has become a largely tourist-oriented business, and New York City tourists gravitate to that half-price booth.
The obvious appeal of the half-price ticket stand is that is provides good seats to Broadway shows for half the ticket price (or, for some more popular shows, at a 25% discount). But, if the above-mentioned theory carries any weight, then it means that the TKTS booth isn t really helping ticket buyers. It s just asking them to wait until the last minute and stand in line for tickets that they could have if the half-price booth had never been created purchased in advance at the Broadway box office for nearly beach city condo florida in panama the same price.
But we also have to consider the impact of the physical existence of the TKTS stand. Its prominent beach city condo florida in panama place in Duffy Square, where any visitor to Times Square is sure to notice it, is a way of reminding tourists that Broadway beckons. Furthermore, once a potential beach city condo florida in panama ticket buyer has decided to try his luck at the booth, he is going to be exposed to an array of Broadway show possibilities that he may not have otherwise considered. This is a boon to the smaller or less popular plays and musicals that so desperately need to sell tickets in order to keep running.
The psychological power of discounting must be factored beach city condo florida in panama in as well. There is a mentality among many purchasers that an item is only worth buying if it s on sale, especially if the discount is as much as half price. So you can bet that many potential ticket buyers will be more amenable to paying the high price of a Broadway show if they feel like they re getting a deal.
Broadway marketers, beach city condo florida in panama producers, and ticket buyers often argue about the pros and cons of the TKTS discount ticket booth. For every Broadway producer beach city condo florida in panama whose show benefits by having hundreds of leftover tickets sold at the half price booth each day, there is a second producer who is annoyed because the first producer s more high-profile show is taking away from her show s sales. For every Broadway fan who loves the half-price booth because he couldn t afford beach city condo florida in panama to buy Broadway tickets otherwise, there is another beach city condo florida in panama person who longs for the pre-TKTS days when full-price tickets were actually affordable.
beach city condo florida in panama No matter how long the debate continues, though, the reality is that TKTS discount ticket stand is a fixture in the theater district. Its shiny new renovated home in Duffy Square, located smack in the middle of bustling Times Square, is proof that half-price tickets are here to stay.
Basketball and theatre fans will be excited to hear about the new upcoming beach city condo florida in panama Broadway play, Magic Bird! In this new promo video playwright, beach city condo florida in panama Eric Simonson, director, beach city condo florida in panama Thomas Kail and Earvin beach city condo florida in panama Magic Johnson and the producers Fran Kirmser and Tony Ponturo, discuss the vision of the show and what audiences can expect! Magic Bird is about the rivalry-turned friendship between Hall of Famers, Larry Bird of the Boston Celtics and Magic Johnson of the LA Lakers. beach city condo florida in panama It will premiere on Broadway Spring 2012.
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