Online reviews pack clout - Bangkok Post Monday, 29 October 2012, 6:33 pm Combine In-Destination Mar

Online hotels in washington d c reviews pack clout - Bangkok Post Monday, 29 October 2012, 6:33 pm Combine In-Destination Marketing with Mobile Booking - Tips from the T-List Monday, hotels in washington d c 29 October 2012, 6:33 pm Tourism data paint a bright picture for Asia-Pacific tourism - China Post Monday, 29 October 2012, 5:05 am Philip Wolf takes up role with DataArt - Breaking Travel News Wednesday, 24 October 2012, 9:39 am Online travel to experience solid growth in Middle East, according to new study - AME Info Tuesday, 23 October 2012, 7:40 am
Some in the travel industry, namely Professional Travel Guide and Star Service Online , among others, advise consumers and travel agents, respectively, to disregard consumer-written hotel reviews like those on TripAdvisor and other review sites. These reviews, the argument goes, are unreliable, fraudulent and dangerous. But, these companies should know that the hotel industry itself pays very close attention to TripAdvisor, for better or worse. Heather Turner tweeted the other day about Hotel Teatro, a boutique property in Denver, which leverages TripAdvisor to its advantage. HotelMarketingStrategies quotes hotels in washington d c Hotel Teatro General Manager hotels in washington d c David Craig on how the property uses TripAdvisor reviews. "We also spend the first portion of every staff meeting reading our newest TripAdvisor reviews aloud to the group," hotels in washington d c Craig is quoted as saying. "This establishes a forum for recognizing hotels in washington d c favorable performance and for developing solutions where we have areas of opportunity." And Craig advises repeat guests, who corresponded with the hotel about their pleasurable experiences: "Thank you for taking the time to relay the details of your experience at Hotel Teatro. I am so glad that you had a wonderful visit. If you'd like to share your experience with others, I encourage you to do so at www.tripadvisor.com." No word if Craig advises any unhappy guests to do likewise. However, Hotel Teatro's strategy of paying close attention to what is being said about the property on TripAdvisor, and doubtless in other social media outlets, has helped the hotel achieve its TripAdvisor Popularity Index Rating of #2 out of 148 hotels covered by TripAdvisor in Denver. Hey, TripAdvisor is very far from perfect. But, smart companies and astute travelers would be wise to take its reviews into account instead of pretending they don't exist or have no merit.
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