Don�t be afraid to be irreverent. Sure it�s easy for Las Vegas to push the boundaries in its marketi

Hands down, the smartest marketers in the tourism business are in Las Vegas. These are the brilliant minds who created one of the most iconic marketing campaigns ever: �What Happens in Vegas, Stays in Vegas.� These masters of marketing are at it again, this time on the back of the pseudo-scandal that erupted when England�s hotels near disneyland paris Prince Harry�s Las Vegas party photos showed up online.
The Las Vegas Convention and Visitors Authority wasted no time in developing hotels near disneyland paris a tongue-in-cheek ad campaign that scolded whoever exploited Harry�s hotels near disneyland paris antics by releasing photos of the naked prince and thereby breaking the Las Vegas �code.� The authority placed a full-page ad in USA Today, mounted placards at the airport hotels near disneyland paris and posted to its Facebook page. From there, it went mega-viral and, as a happy consequence, hotels near disneyland paris interest in Sin City boomed . In the week after the mini-campaign, Las Vegas-related searches on Hotels.com were up 123% in Great Britain, hotels near disneyland paris 118% in Canada and 74% in the U.S. Likewise, Virgin Holidays says it�s received hotels near disneyland paris 30% more inquiries regarding package tours to Las Vegas.
Act quickly. The visitors authority in Las Vegas was able to mount its campaign within a few days of the furor over Harry�s conduct. It was able to cut through whatever bureaucratic clutter tends to bog down most organizations to move swiftly and decisively. Even a delay of a few days, and the story would already been stale. Because the ads appeared so quickly, there wasn�t a chance the public would have already grown tired of the story and ignored the brilliance of the message.
Don�t be afraid to be irreverent. Sure it�s easy for Las Vegas to push the boundaries in its marketing. After all, it�s Sin City and the entertainment capital of the world. But even if you operate a roadside hotel in the middle of nowhere, you�re part of the broad entertainment industry. Leisure travelers, in particular, want to have fun when they stay in a hotel so your marketing messages should reflect that mood.
Don�t fall in love with social media exclusively. The Las Vegas campaign spread quickly hotels near disneyland paris on Facebook and other social media sites, but it was old-fashioned print and on-site advertising that kicked hotels near disneyland paris off the campaign and drew attention to the message. Don�t let the 20-somethings in your organization convince you that all marketing must be done online. When done correctly, there�s still room for an old-fashioned approach.
hotels near disneyland paris Don�t be afraid to fail. Las Vegas provides the lesson here, too. Twenty years or so ago, the city decided to retool as a family-friendly destination. That effort fell flat on its face, but the city, its hotels and entire tourism infrastructure were able to quickly rebound and return to their roots.