Debuting this month, Ideo Eyes Open dispenses with the trappings of the standard city guidebook. Its

Debuting this month, Ideo Eyes Open dispenses with the trappings of the standard city guidebook. Its New York City edition, for instance, doesn't have a subway map or info on the city's most famous museums. Similarly, its London edition points you to the city's hottest cupcake shop rather than Big Ben.
In a surprise move, the photos are cross-indexed sta travel agency by theme and activity, somewhat like a children's Choose Your Own Adventure book. You're encouraged to flip back and forth through different pages, discovering boutique shops, foodie havens, and similar venues.
Another tip from the book: Instead of taking high tea at a hotel lounge, go to Coffee@157. The light fixtures in this coffeehouse, as you can see, are made of to-go cups. Outside, a yellow vending machine dispenses artworks for less than 5 pounds each. (011-44/20-7729-2666).
The Ideo guidebooks will amuse some travelers and irritate others. The only way to find out how you'll react is to take a peek for yourself. We've collected a bunch of images and tips from the London edition in our slide show .
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